Post by account_disabled on Mar 14, 2024 0:54:23 GMT -5
More and more companies are uniting against plastic, a polymer that is damaging our maritime flora and fauna globally. A clear example of this is Adidas, a company that recently decided to stop using plastic by 2024.
Now, the international brand will only produce shoes and clothing with recycled polyester in order to commit to sustainability within its supply chain.
Polyester is one of the most used materials in sports AQB Directory clothing because it dries quickly and weighs very little. However, its use has important environmental effects: its production requires twice as much energy as producing cotton and, when washed, some plastic microfibers come off and end up in rivers and seas.
For Eric Liedtke, director of global brands at Adidas, said in an interview with the Financial Times (FT) , that currently 50% of the material used in the items that Adidas sells is polyester, and for this reason, it will go to 100%. It's a little bit complicated.
As if that were not enough, Adidas also assured that just as it will reduce plastic in the supply chain, it will also do so in its offices , points of sale, warehouses and distribution centers in an attempt to save approximately 40 tons of plastic per year. .
Adidas recently pledged to stop using plastic by 2024.
Tweet this sentence.
No more plastic at Adidas! bet on recycled material
It is worth mentioning that recycled polyester is a little more expensive than non-recyclable or virgin materials. We are talking about between 10% and 20% difference.
According to the Financial Times, the price gap between recycled and new plastics could close in the coming years as more companies turn to renewable energy and recycled materials suppliers.
The brand director specified that the price difference is one of the main reasons why Adidas will take six years to leave polyester behind.
Now, the international brand will only produce shoes and clothing with recycled polyester in order to commit to sustainability within its supply chain.
Polyester is one of the most used materials in sports AQB Directory clothing because it dries quickly and weighs very little. However, its use has important environmental effects: its production requires twice as much energy as producing cotton and, when washed, some plastic microfibers come off and end up in rivers and seas.
For Eric Liedtke, director of global brands at Adidas, said in an interview with the Financial Times (FT) , that currently 50% of the material used in the items that Adidas sells is polyester, and for this reason, it will go to 100%. It's a little bit complicated.
As if that were not enough, Adidas also assured that just as it will reduce plastic in the supply chain, it will also do so in its offices , points of sale, warehouses and distribution centers in an attempt to save approximately 40 tons of plastic per year. .
Adidas recently pledged to stop using plastic by 2024.
Tweet this sentence.
No more plastic at Adidas! bet on recycled material
It is worth mentioning that recycled polyester is a little more expensive than non-recyclable or virgin materials. We are talking about between 10% and 20% difference.
According to the Financial Times, the price gap between recycled and new plastics could close in the coming years as more companies turn to renewable energy and recycled materials suppliers.
The brand director specified that the price difference is one of the main reasons why Adidas will take six years to leave polyester behind.